Csr Nestle Case Study - 1338 Words

Corporate Social Responsibility. Nestle Case Study. In this work I am going to address how Nestle is managing its corporate social responsibility. Firstly, I would like to give a simple definition of CSR. It is the comprehensive approach companies take to meet or exceed the expectations of stakeholders beyond such measures as revenue, profit and legal obligations. It covers community investment, human rights and emploee relations, environmental practices and ethical conduct. (Oliver, 2011, p.32). Simply put it is â€Å"companies integrated social and environmental concerns in their daily business operations and their onteractions with their stakeholders on a daily basis†. (Wetherly, Ottor, 2008, p.193). About Nestle: Nestlà © S.A. is†¦show more content†¦The â€Å"public face† of Nestle’s Corporate Social Responsibility concept: Nestle has published a booklet where its corporate social responsibility concept is explained. It is stated there that Nestle, being a huge corporation that has thousands brands and sells millions of products worldwide has a big potential to produce social benefits. Therefore, the so-called â€Å"Creating Shared Value† was introduced. According to Mark Kramer the difference of this ‘special’ model of CSR is that it does not only focuses on philanthropic responsibilities but also on creating environmental benefits, helping societies to progress and all sectors in their turn would help business to improve and flourish. This â€Å"Creating Shared Value† approach was developed for Nestle by Mark Kramer and Professor Michael Porter. Simply put, its chain consists of three steps: agriculture and sourcing, manufacture and distribution, products and consumers. Here are some directions, which are giving as examples of parts of it: Research and development in for b etter yields, knowledge transfer and farm assistance, access of raw materials as specified quality and foreseeable price, higher output using fewer resources; food safety through improved standards of operations, improved environmental standards, risk management for food safety, creation of employment opportunities in the communities, higherShow MoreRelatedNestle Infant Formula Controversy1628 Words   |  7 PagesRUNNING HEAD: Nestlà ©: The Infant Formula Controversy Nestlà ©: The Infant Formula Controversy CASE 4 April VanRivers Adv. International Marketing March 24, 2013 1. What are the responsibilities of companies in this or similar situations? Domestic companies and multinational companies have responsibilities that portray their corporate and social stance as an organization. Many of these responsibilities are indicated in the vision or mission statement. 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